WEB DESIGN & DEVELOPMENT + PRINT + CONSULTING

Web Project Questionnaire

Please complete this questionnaire so that we can assess your needs and provide a quote that accurately captures the scope of your project. Answer each question as completely as you can. If you don’t know the answer or feel that a particular question is irrelevant, please just skip it.

Name*
First Last
Primary Phone Number*
Email*
Company Name (If applicable)
Website Address (If applicable)
Have you ever worked with a designer or design firm before? If so, tell us about your experience. What worked? What did not work? Please tell us what service was requested by your organization.
Are there any target dates we need to know of throughout the project? Are any materials to be released on a certain schedule (ie: book design, newsletters, email blasts, etc)?
Please provide a brief description of your company’s value proposition – the product or service you sell.
Please provide the names of the key decision makers for the site build/redesign project.
What is your target timeline for getting the project underway?
How do you plan to administer the new site? Do you have staff on board with administration skills?
- Yes
- No
Your Company’s Target Customers
Please provide a general description of your target customers, including demographic information, income, gender and age.
Does your company primarily target business customers or consumers?
- Yes
- No
Are your customers tech-savvy? Do you know what type of devices (desktop, laptop, mobile, etc.) they primarily use?
What are your customers’ pain points, and how does your product or service address them?
Who are your primary competitors?
What differentiates your product or service from competing offerings?
Your Competitors
Please provide the web address for your top three competitors’ sites.
Please describe what you think works and doesn’t work about your competitors’ sites, i.e., design, forms, etc.
What would you like to see on your new site to set you apart from your competitors?
Your New Site Design
Please describe how you would like your new site to look, e.g., modern, traditional, etc.,
Please provide the URLs of at least three sites with a look and feel you believe is effective (it doesn’t matter whether or not the sites are for companies in your industry).
Does your company have a house style or brand standards document that describes preferred fonts, language conventions, logo usage guides, etc.?
Does your company currently have a logo? Do you think it is effective, or would you like to explore redesign of your company identity?
Are there style elements that you dislike, e.g., certain colors, photo or graphic elements to avoid in the redesign, etc.?
Project Scope
What is your total budget for this project? Please provide a target budget range.
Please provide a specific target date for the new site launch.
Please provide a site map or list the names of the web pages that must be included in the new design.
Dynamic sites are generally more effective than static sites. Have you thought about a content management system that would allow news feeds, blogging capabilities, etc.? If so, what are your preferences?
Do you have content for the new site, or will that need to be created? If you already have a site, how up-to-date is the current content?
Do you need assistance with content development, or can you produce it in house? When will final content be ready?
Does your site need to have an ecommerce component where customers can make online purchases? If so, approximately how many products or services will be for sale online?
If you plan to include an ecommerce component, how will customers pay? Do you accept credit cards? PayPal?
Generating Traffic
How do customers currently find you online?
What are the top 10 keywords that describe your product or service for search engine purposes?
How do you plan to promote your new site, aside from search engine optimization?
Do you use social media accounts for business, and if so, which ones? (Facebook, Twitter, LinkedIn, etc.)
Post-Launch Support
What amount of time to do you plan to spend online responding to incoming information and inquiries?
Do you have any specific ideas about how to generate repeat visits, i.e., contests, new information, customer loyalty programs, etc.?
Additional Information
Have we covered everything, or do you have additional questions or important information that we need to consider?

WEB DESIGN & DEVELOPMENT + PRINT + CONSULTING

Web Project Questionnaire

Your Company’s Target Customers

Your Competitors

Your New Site Design

Project Scope

Generating Traffic

Post-Launch Support

Additional Information